Client: Reebok Advanced Concepts (now Reebok Futures)
2006
Category: Footwear Design
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Reebok FlyTrap Concept
Design Brief: FlyTrap is a concept shoe created to eliminate the need for lacing—allowing users to slip in and go, hands-free.
Design Role: My first project with the RAC team. I was presented with an early concept of the shoe which featured a polymer heel and metal buckles. However, the soft polymer couldn’t support the buckles, making the mechanism unreliable and the step awkward and stiff.
Taking inspiration from ski boot mechanics, I worked in collaboration with an engineer to completely rethink the mechanism: we minimized the size of the polymer part, moved the EVA midsole and outsole to the exterior of the polymer for better foot motion, a flat spring keeps the shoe open, once the foot slips in and pressed down, a mechanism at the back of the heel locks the shoe mechanism in place, and a added a heel button unlocks the mechanism. I developed the concept through ideation sketches, renderings, cut off shoes, 3D printed mockups, mechanism prototyping, and material sampling. This remained a conceptual project.