Client: Reebok Advanced Concepts (now Reebok Futures)
2008
Category: Footwear Design
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Reebok Mecha Concept
Design Brief: Self-initiated project.
Design Role: This self-initiated concept explored alternatives to existing mechanical midsoles—moving beyond cylinder compression-based cushioning systems like Nike Shox and Adidas A3.
Inspired by the Michelin Tweel, I imagined a new midsole/outsole architecture. The result was a unique concept with a molded EVA foot bed connecting to a structural frame through a foot plate with molded outsole pods for traction. I led this exploration from initial concept to early prototypes. This project remained conceptual.