Mamma En Chef by TV5 Quebec

Design Brief: Poster design for Mama En Chef, a new TV program on the TV5 Quebec. The tv show features comedian Preach as he is invited in the kitchen of mothers from all corners of the world to cook a traditional meal while sharing their story and journey to Quebec.

Design Role: I was hired by Jed Lab to create concepts for the show’s posters and other promotional material. Over three rounds of sketches, I explored visual directions based on their initial ideas. These sketches guided the photoshoot and final promotional design work.